Ashil Parag
Senior Consultant, Brand Strategy & Growth Marketing
Overview
Ashil helps mission-driven organizations build brands that don't just look good, they drive growth, stakeholder engagement, and measurable business outcomes. With over 15 years of experience spanning B2B and B2C marketing, brand transformation, and go-to-market strategy, he brings a unique combination of creative vision and analytical rigor to every engagement.
His approach is grounded in a fundamental principle: brand isn't decoration, it's strategy. The most compelling mission statements and strategic plans fail without clear brand positioning, authentic messaging, and integrated marketing systems that translate vision into visibility. Whether redesigning organizational identity, building go-to-market strategies, or optimizing digital presence for lead generation, Ashil's work consistently demonstrates one truth: strong brands make everything else easier: fundraising, recruitment, stakeholder engagement, and market differentiation.
As Founder of Design Apart Studio and former Chief Growth Officer, VP of Marketing, and brand strategist across SaaS, climate tech, nonprofits, and consumer sectors, Ashil has led brand transformations that supported $30M+ in revenue growth, $1.5M in fundraising, and organizational acquisitions. He's built brands from scratch, repositioned established organizations, and designed integrated marketing ecosystems that align brand with business objectives.
Through his consulting practice with Break Point Advising, Ashil partners with nonprofits, government agencies, and educational organizations to strengthen brand positioning, develop go-to-market strategies, optimize digital presence, and build marketing infrastructure that supports mission delivery and organizational growth.
Areas of Expertise
Brand Strategy & Transformation
Brand positioning and messaging architecture
Organizational rebrand strategy and execution
Brand identity development and visual systems
Brand architecture for complex organizations
Brand health measurement and KPIs
Go-to-Market Strategy
GTM strategy development and execution
Product marketing and positioning
Market segmentation and targeting
Launch planning and campaign strategy
Sales enablement and marketing alignment
Marketing Operations & Growth
Full-funnel marketing strategy
Demand generation and lead acquisition
Customer segmentation and lifecycle marketing
Marketing analytics and performance measurement
Omnichannel campaign development
Digital Strategy & Website Optimization
Website strategy and UX optimization
Conversion-focused messaging and design
SEO strategy and content architecture
Digital ecosystem development
Marketing technology stack optimization
Creative Direction & Design Systems
Creative direction and brand design
Visual identity systems and design standards
Campaign creative development
Environmental branding and experiential design
Agency and vendor management
Communications & Stakeholder Engagement
Investor communications and fundraising marketing
Executive communications and thought leadership
Stakeholder messaging and brand storytelling
Content strategy and editorial development
Crisis communications and reputation management
Representative Experience
Nonprofit Organizational Rebrand
Led comprehensive rebrand for Instruction Partners (formerly District 2 District), a national nonprofit education organization. Developed brand positioning, messaging framework, visual identity, and digital presence strategy. Advised executive leadership on brand culture, environmental branding, and digital storytelling—supporting organizational expansion and stakeholder engagement.
Fundraising & Investor Communications
At HEMPITECTURE, supported $1.5M fundraising round through strategic investor communications, pitch deck development, and narrative architecture. Translated complex climate tech solutions into compelling brand story that resonated with investors, partners, and customers.
Revenue-Driving Brand Strategy
As SVP of Brand & Marketing at Lab Society (AgTech), built brand-driven sales enablement systems, omnichannel campaigns, and lifecycle marketing that contributed to $30M annualized revenue. Designed acquisition funnels across organic and paid channels, managed experiential marketing at trade shows, and supported company acquisition.
Post-Acquisition Brand Integration
At Agrify (publicly traded AgTech company), defined post-acquisition brand integration strategy across four business units. Aligned messaging, refined positioning, and led demand generation initiatives that increased sales pipeline from $60M to $95M.
Digital Transformation & Lead Generation
Directed full website redesigns and UX optimization projects that improved inbound lead generation, digital engagement, and conversion rates. Built SEO strategies, content architectures, and digital ecosystems aligned with organizational growth objectives.
B2B & B2C Growth Marketing
Built and scaled direct-to-consumer and B2B brands across multiple industries. Co-founded Modify Watches (acquired by Custom Ink) and Karmalit (acquired by private equity). Developed strategic partnerships with Fortune 500 companies including Google, Meta, Salesforce, Coca-Cola, and Microsoft.
Go-to-Market Strategy for Emerging Industries
Designed integrated GTM strategies across product launches, digital campaigns, content marketing, and ambassador programs for climate tech, AgTech, and sustainability sectors. Built customer segmentation models, brand health KPIs, and cross-functional marketing systems.